Understanding Management
Understanding Management
11th Edition
ISBN: 9780357033821
Author: Richard Daft
Publisher: South Western Educational Publishing
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Chapter 1, Problem 3DQ
Summary Introduction

To determine:

Importance of social media for the managers and the impact business has if social media is not used by the manager.

Introduction:

Social media refers to the application and websites that allow the user to make their profile and participate in social networking or share content over the same.

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as a manager, how should the company leverage Twitter or other social media? what is effective and what should be cautionary?
Jeff Immelt, CEO of GE, tweeted for the first time in September 2012, prompting this response:" @JeffImmelt how come my grandfather got on twitter before you?" Do you think managers should use Twitter and other social media? Čan you be an effective manager today without using new media? Why?
. Communication plays a key role in the directing function of management. Do you agree? Give any four reasons in support of your answer
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