Operations Management
2nd Edition
ISBN: 9781260484687
Author: CACHON, Gerard
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 1, Problem 1CQ
a)
Summary Introduction
To determine: The dimensions of customer utility that is highlighted by the given slogans.
a)
Expert Solution
Explanation of Solution
Given slogan:
It is given that the firm would build the lenses uniquely based on the requirements of the eyes.
Dimension for the given slogan:
Fit: Fit is a subcomponent of consumption utility, which would mention how well the characteristics of the products matches with the requirements of the customers. Here, the slogan emphasizes fit.
b)
Summary Introduction
To determine: The dimensions of customer utility that is highlighted by the given slogans.
b)
Expert Solution
Explanation of Solution
Given slogan:
It is given that the firm would deliver the burger in less than 1 minute. If it exceeds, the customer can eat for free.
Dimension for the given slogan:
Timing: Timing is a subcomponent of consumption utility, which would indicate the speed of the service. Here, the slogan emphasizes timing.
c)
Summary Introduction
To determine: The dimensions of customer utility that is highlighted by the given slogans.
c)
Expert Solution
Explanation of Solution
Given slogan:
It is given that the firm matches any price in town.
Dimension for the given slogan:
Price: Price is a subcomponent of consumption utility, which would indicate how the well the price of the product matches with the quality of the product. The firm should provide service or product at a reasonable price. Here, the slogan emphasizes price.
d)
Summary Introduction
To determine: The dimensions of customer utility that is highlighted by the given slogans.
d)
Expert Solution
Explanation of Solution
Given slogan:
It is given that the dealers of the firm would provide the service anywhere in the country.
Dimension for the given slogan:
Location: Location is a subcomponent of consumption utility, which would indicate how well the place where the service or product is provided is accessible. Here, the slogan emphasizes location.
e)
Summary Introduction
To determine: The dimensions of customer utility that is highlighted by the given slogans.
e)
Expert Solution
Explanation of Solution
Given slogan:
It is given that the firm is providing the fastest internet in the nation.
Dimension for the given slogan:
Performance: Performance is a subcomponent of consumption utility, which would indicate the amount that average customer desires a product or service. Here, the slogan emphasizes performance.
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Students have asked these similar questions
Answer all parts to question 4 and show all working
1) View the video Service Processing at BuyCostumes (10.41 minutes, Ctrl+Click on the link); what are your key takeaways (tie to one or more of the topics discussed in Chapter 3) after watching this video. (viddler.com/embed/a6b7054c)
Note: As a rough guideline, please try to keep the written submission to one or two paragraphs.
2) Orkhon Foods makes hand-held pies (among other products). The firm’s weekly sales of hand-held pies over the past seven weeks are given in the table. The firm’s operations manager, Amarjargal, wants to forecast sales for week 8.
Weeks
Sales of hand-held pies(000s)
1
19
2
18
3
17
4
20
5
18
6
22
7
20
Forecast the week 8 sales using the following approaches:
a) Naïve approach
b) 5-month moving average
c) 3-month weighted moving average using the following weights: 0.50 for week 7, 0.30 for week 6, and 0.20 for week 5.
d) Exponential smoothing using a smoothing constant of 0.30, assume a week 2…
What area of emotional intelligence refers to the ability to manage your emotions, particularly in stressful situations, and maintain a positive outlook despite setbacks?
relationship management
self awareness
social awareness
self management
Chapter 1 Solutions
Operations Management
Ch. 1 - Prob. 1CQCh. 1 - Prob. 2CQCh. 1 - Prob. 3CQCh. 1 - Prob. 4CQCh. 1 - Prob. 5CQCh. 1 - Prob. 6CQCh. 1 - Prob. 7CQCh. 1 - Prob. 8CQCh. 1 - Prob. 9CQCh. 1 - Prob. 1PA
Ch. 1 - Prob. 2PACh. 1 - Prob. 3PACh. 1 - Prob. 4PACh. 1 - Prob. 5PACh. 1 - Prob. 6PACh. 1 - Four regional less-than-truckload (LTL) carriers...Ch. 1 - Prob. 8PACh. 1 - Prob. 9PACh. 1 - Prob. 10PACh. 1 - Prob. 11PACh. 1 - Prob. 12PACh. 1 - Prob. 13PACh. 1 - Prob. 14PACh. 1 - Prob. 15PACh. 1 - Prob. 16PACh. 1 - Prob. 17PA
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