Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 1, Problem 1.9AC
Summary Introduction
Case summary: In the mid-year of 2014, individuals with associations with ALS brought issues to light of the condition by asking individuals to post recordings of themselves throwing away bucket of ice water over their heads and challenge others to do likewise. The endeavours brought a huge number of dollars up in online gifts to the ALS Association for upgraded research and patient administrations. This ongoing marketing effort produced more than 17 million hits and where transferred to social media sites from more than 150 countries.
To discuss: The reasons on whether it was a successful campaign.
Social Media is the compilation of instruments and online spaces accessible to encourage people and organizations to quicken their data and correspondence needs. Some extremely well known web based life destinations are FB, TW, YB, IG and SC.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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