Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 1, Problem 1.11AC
Summary Introduction
Case summary: Retailers usually follow the customers shopping blueprint and target them with the offers they are looking for. For instance, Company CV has an Extra care card which is used at checkout, applies discounts to purchases and gives discounts called Extra Bucks to be utilized as money on future buys. In the background, Company CV is gathering information on customers' buys and utilizing amassed information to target people with extraordinary offers.
Characters in the case: Company CV.
To discuss: The reasons on whether it is right to track consumer purchases.
Social Media is the compilation of instruments and online spaces accessible to encourage people and organizations to quicken their data and correspondence needs. Some extremely well known web based life destinations are FB, TW, YB, IG and SC.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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