Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 1, Problem 1.16VC
Summary Introduction
Case summary:
E Company was a popular watering hole in State O. It becomes more popular through words and through their logos on t-shirts. This place becomes famous for the area to grab beer for the students at State O. The drinking age has been changed from 18 to 21 in the year 1980s. This challenge helped the company to recognize its product as much more than just a cold mug of beer. Instead people started to move on to the E Company’s customer-friendly service and fun atmosphere. This leads to an expansion of different business to E Company.
To discuss: E Company’s value proposition and how its value proposition relates to its market offerings.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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