Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 1, Problem 1.23MML
Summary Introduction

To determine: The reason for the business to find lesser customers over many customers.

Introduction:

Customer relationship management refers to a process of constructing and maintaining profitable customer relationships by providing higher customer value and satisfaction.

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