EBK PRINCIPLES OF OPERATIONS MANAGEMENT
EBK PRINCIPLES OF OPERATIONS MANAGEMENT
11th Edition
ISBN: 9780135175644
Author: Munson
Publisher: VST
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Chapter 1, Problem 14DQ
Summary Introduction

To determine: The action taken by the company TB to improve productivity.

Introduction: The Company TB is a restaurant in the Country U. Company TB seeks competitive advantages through products of lower cost. The company relies heavily on its operations management to improve its productivity and reduce costs. The biggest success factor of the company is its menu, which is designed with dishes that are fast and easy to prepare.

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A local fast-food restaurant processes several customer orders at once. Service clerks’ cross paths, sometimes nearly colliding, while they trace different paths to fill customer orders. If customers order a special combination of toppings on their burgers, they must wait quite some time while the special order is cooked. How would you modify the restaurant’s operations to achieve competitive advantage? Because demand surges at lunchtime, volume flexibility is a competitive priority in the fast-food business. How would you achieve volume flexibility? What are the potential downsides of relying too heavily on automation and standardization in this industry? What data would you want to gather, if any, before making recommendations?
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