EBK PRINCIPLES OF OPERATIONS MANAGEMENT
EBK PRINCIPLES OF OPERATIONS MANAGEMENT
11th Edition
ISBN: 9780135175644
Author: Munson
Publisher: VST
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Chapter 1, Problem 1CS
Summary Introduction

Case summary:

Company U technology is the $41 billion dollar firm. The growth of the company is the challenge for the traditional taxi business model. The business model of Company U uses app that provides improved way to call a taxi. It would provide details about a car, location of the car, history of the rides of a particular rider, and fees. It connects the rider and driver in a better way. Company U is the best and fastest way to find a ride.

Company U provides better service and demand lower fees from the customers. However, surge pricing of Company U is an issue. Even though it states that the car is available at unusual time, the price of the car would be higher at many times than normal.

To determine: The added efficiency of Company U to society.

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Main Challenges at TechInnovateStrategic DirectionTechInnovate's board of directors is pushing for a more aggressive expansion into emerging markets, particularly in Africaand Southeast Asia. However, there's internal disagreement about whether to focus on these new markets or consolidatetheir position in existing ones. Sarah Chen favors rapid expansion, while some senior executives advocate for a morecautious approach.Ethical ConcernsThe company's AI algorithms have come under scrutiny for potential biases, particularly in facial recognition technology.There are concerns that these biases disproportionately affect minority groups. Some employees have voiced ethicalconcerns about selling this technology to law enforcement agencies without addressing these issues.Team Leadership and DiversityTechInnovate's leadership team is predominantly male and Western, despite its global presence. There's growing pressurefrom employees and some board members to diversify the leadership team to…
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