Essentials of Business Communication (MindTap Course List)
Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 1, Problem 13CT
Summary Introduction

To Determine:

That body language is a science with principles and arguments that can be given for or against it that can be interpreted accurately by scientists.

Introduction:

Communication is very vital for everyone whether an individual or an organization. Any important message be it a product information, a new product launch, or anything regarding the product is shared through various communication channels. In business, there are two types of communication, it is verbal and non-verbal.

Verbal communication means communicating through words. For example, giving information about the product through pamphlets, advertisements, hoardings, etc are verbal communication.

Non-verbal communication means communicating through sign language, gestures, body language or eye contact.

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