Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 1, Problem 1.21CC
Summary Introduction
Case summary: Company CA may not be the greatest cheap food chain, yet the best in class supplier of chick sells more nourishment per store than any of its opposition like Company MD. Its yearly development rate overwhelms all other top-10 chains.
The company does it by making customers as the main need. Company CA has a good item in its chicken sandwich. However, its genuine mystery is the extraordinary way the entirety of its workers take care of customers. Past the purpose of-procurement customer experience, Company CA additionally puts customer association at the middle of its marketing strategy.
Characters in the case: Company CA and Company MD.
To discuss: The marketing management orientation that apply to Company CA.
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