Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 1, Problem 1.10AC
Summary Introduction
Case summary: In the mid-year of 2014, individuals with associations with ALS brought issues to light of the condition by asking individuals to post recordings of themselves throwing away bucket of ice water over their heads and challenge others to do likewise. The endeavours brought a huge number of dollars up in online gifts to the ALS Association for upgraded research and patient administrations. This ongoing marketing effort produced more than 17 million hits and where transferred to social media sites from more than 150 countries.
To discuss: The measure of success of the campaign.
A social media marketing strategy is a synopsis of all that is intended to do and would like to accomplish via web-based networking media. It controls the activities and tells whether a business is successful or unsuccessful.
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Principles of Marketing, Student Value Edition (17th Edition)
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