Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 1, Problem 1.6CTE
Summary Introduction
To discuss: The percentage of sales companies spends on marketing activities.
Marketing strategy is the complete tactics prepared especially for accomplishing the marketing targets of the organization. It gives an outline to achieving these marketing goals.
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Principles of Marketing, Student Value Edition (17th Edition)
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