Your company Bantu batu Consultancy firm of researchers has been engaged by Network Solutions, Inc, to describe the role of marketing research in a business organization, such as Network Solutions, Inc. (b) What is the significance of marketing research to Network Solutions, Inc in its decision making? (c) Define some related
Network Solutions, Inc, is an international company with their headquarters in Frankfurt,
Germany and has branches in 120 countries in the world. Network Solution, Inc, is a
worldwide leader in hardware, software and services essential to computer. Until
recently, Network Solutions, Inc, used more than 50 different systems to measure
performance within the firm, many employees did not receive a review. Fewer than 5%
of all empolyees received the lowest category of ratings, and there was no recognition
program in place to reward high achievers. Sales of computer hardware, and software
started to decline so drastically from week to week, month to month and year to year in
many outlets but they couldn't establish the reason behind the whole saga. Overall, it
was discovered that performance problems were not being addressed, and tough
pressure from competitors was increasing the costs of managing human performance
ineffectively. In addition, quality initiatives were driving change in several areas of the
business, and Network Solutions decided that these initiatives should also apply to
'people quality.' Network Solution quite alright identified these problems but,
unfortunately, how to come out of these challenges posed a challenge to them. As a
result of these, the company sought for the services of a research consultancy firm to help
in unearthing the real causes of the drop in sales and the solutions to the same problems.
(a) Your company Bantu batu Consultancy firm of researchers has been engaged by
Network Solutions, Inc, to describe the role of
organization, such as Network Solutions, Inc.
(b) What is the significance of marketing research to Network Solutions, Inc in its decision
making?
(c) Define some related marketing forms
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