Your book talks about the generations and their characteristics in Chapter 5: Seniors ( before 1945), Baby Boomers (1946-1964), Generation X (1965-1979), Generation Y/Millennnials, Generation Z. Research the generation that you were born in (note - not all researchers agree on the cut-off dates!). Summarize the characteristics of your generation. Choose one of the following companies: Starwood Hotels Unilever Pottery Barn Subaru Coca Cola Identify a product offered by one of these companies that is marketed toward your generation and explain why you think so. Explain the 4 P's for the product.
Your book talks about the generations and their characteristics in Chapter 5: Seniors ( before 1945), Baby Boomers (1946-1964), Generation X (1965-1979), Generation Y/Millennnials, Generation Z. Research the generation that you were born in (note - not all researchers agree on the cut-off dates!). Summarize the characteristics of your generation. Choose one of the following companies: Starwood Hotels Unilever Pottery Barn Subaru Coca Cola Identify a product offered by one of these companies that is marketed toward your generation and explain why you think so. Explain the 4 P's for the product.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Your book talks about the generations and their characteristics in Chapter 5: Seniors ( before 1945), Baby Boomers (1946-1964), Generation X (1965-1979), Generation Y/Millennnials, Generation Z. Research the generation that you were born in (note - not all researchers agree on the cut-off dates!). Summarize the characteristics of your generation. Choose one of the following companies:
- Starwood Hotels
- Unilever
- Pottery Barn
- Subaru
- Coca Cola
Identify a product offered by one of these companies that is marketed toward your generation and explain why you think so. Explain the 4 P's for the product.
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