What are the threats and opportunities for the Demographic environment of Apple and why?
Ans. Demographic Environment of Apple:-
In January 2016, Apple announced a 76 per cent increase in iPhone sales in India. In 2015, the company distributed 1.7 million phones to India. In terms of ownership, the country will soon become the world's second-largest cell phone market. Apple now boasts a 220 million-strong customer base in India, with a 30% market share.
The organization's target audience is people in their early twenties and thirties. This is the case since the majority of the population is under the age of 25. In addition, by 2020, 900 million Indians will be 29 years old, and they will be looking for ways to use computers. In any case, one of the issues experienced with arriving at this market is their cell phone rival, Android, which cost under a third of iPhones.
In India, Apple's mobile phones are considered a luxury item because the average cell phone costs less than $250, while iPhones cost approximately $1,000. This is a problem for Apple in terms of expanding deals in their target industries. However, the company is looking at selling used and refurbished iPhones at a lesser price in order to expand its market share in the country.
Apple's target demographic in India includes those between the ages of 18 and 30, who are thought to have more disposable income, monetary learning experiences, and are well-travelled. They are also perceived as requiring opulent goods, such as iPhones, and consider them to be well worth considering due to their high quality.
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