You were offered a Marketing Manager position at a family-owned business on the local market. The company over the last 3 years has experienced significant growth in sales and the Board of Directors have expressed interest in expanding the brand to regional and international markets. As the new marketing manager, you are responsible for developing and executing business and marketing strategies to promote the organization’s products and services in various global markets. For this reason, the Board of Directors have requested a board note (paper) to be prepared outlining the process requirements to expand to global markets. Based on the requirements, you are asked to provide possible recommendations for Board’s consideration in the next meeting scheduled for October 15. 2. Outline the international marketing process.
You were offered a Marketing Manager position at a family-owned business on the local market.
The company over the last 3 years has experienced significant growth in sales and the Board of
Directors have expressed interest in expanding the brand to regional and international markets.
As the new marketing manager, you are responsible for developing and executing business and
marketing strategies to promote the organization’s products and services in various global
markets. For this reason, the Board of Directors have requested a board note (paper) to be
prepared outlining the process requirements to expand to global markets. Based on the
requirements, you are asked to provide possible recommendations for Board’s consideration in
the next meeting scheduled for October 15.
2. Outline the international marketing process.
International marketing is defined as the execution of commercial operations "intended to plan, price, promote, and steer the flow of a company's goods and services to consumers or users in more than one nation for a profit."
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