You collected data via an online survey with the specific purpose of understanding what your customers thought of the design of your new line of wristwatches. What kind of data did you collect? Group of answer choices Secondary Archival Historical Primary Derived

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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You collected data via an online survey with the specific purpose of understanding what your customers thought of the design of your new line of wristwatches. What kind of data did you collect?

Group of answer choices

Secondary

Archival

Historical

Primary

Derived

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