You are the marketing manager for Lenovo Computers.  You want to develop a new light-weight, slimmer, faster, with longer  battery life laptop for student use.  You think this is a great idea as all the students you've talked with and heard from want more power but easier to carry around.  Your boss wants proof of success potential. What kind of information from outside the company would be important to help in the design and sale of this laptop?  What information from inside the company would be important? What kind of secondary research would you conduct?  What kind of primary research?

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.