You are the Brand Manager of Chevrolet Optra. What do you think the brand stands for? Mr. Jaiswal comes to the Trade fair and is interested in purchas- ing the vehicle. How would you integrate the principle and components of IMC in order to market the brand to him? Secondly, it comes as grapevine to Mr. Jaiswal that the car has poor suspensions, how would you use the concept of Public Relations to counter this rumor doing the damage to your brand and relationship?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are the Brand Manager of Chevrolet Optra. What do you
think the brand stands for?
Mr. Jaiswal comes to the Trade fair and is interested in purchas-
ing the vehicle. How would you integrate the principle and
components of IMC in order to market the brand to him?
Secondly, it comes as grapevine to Mr. Jaiswal that the car has
poor suspensions, how would you use the concept of Public
Relations to counter this rumor doing the damage to your
brand and relationship?

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