You are a Chinese mobile manufacturing company trying to compete in the market of Pakistan. Your advantage is developing affordable 5G cell phones with cutting-edge technologies comparable to Samsung and leading brands. Provide your plan for short-term and long-term as to which option would you choose: ‘broad scoping’ or ‘narrow scoping’ strategy? Provide reasons for your answer.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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You are a Chinese mobile manufacturing company trying to compete in the market of Pakistan. Your advantage is developing affordable 5G cell phones with cutting-edge technologies comparable to Samsung and leading brands. Provide your plan for short-term and long-term as to which option would you choose: ‘broad scoping’ or ‘narrow scoping’ strategy? Provide reasons for your answer.

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