Write an essay about the topic of“neuromarketing". Think about what are theunique insights provided by neuromarketing? Inparticular, why traditional marketing researchmethods are sometimes unable to uncover theseinsights?

Neuromarketing usually refers to measuring physiological and neural signals, which helps gain…

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MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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Write an essay about the topic of “neuromarketing". Think about what are the unique insights provided by neuromarketing? In particular, why traditional marketing research methods are sometimes unable to uncover these insights?