Write a paragraph of NOT more than 250 words reflecting on your entrepreneurial characteristics.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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By design, this POE is intended to awaken your inner creativity! You will walk the journey of an
entrepreneur. Starting with nothing other than a problem, by the end of this POE you will have an
entrepreneurial idea to solve the problem and a business plan that you can present to potential
investors to kick-start your business.
We have provided you with selected areas of development/themes as per the National Development
Plan. Consider any one of the areas/themes provided, with the view of coming up with a creative,
realistic and innovative idea to help address a problem associated with your chosen area/theme. The
areas/themes provided below are quite broad and requires you to do some research before
identifying an angle that you would take on. For example, “Improving Education, Training and
Innovation” (theme two), concerns several aspects such as early childhood development, further
education and training and higher education. Similarly, “Promoting Health” (theme three) extends
beyond medical issues and relates to various aspects such as promoting healthy behaviours, lifestyles
and human capacity (e.g., community health workers). As such, there are several problems that could
be related to a specific theme. This is just to give you an idea of how broad the areas/themes are, and
the reality is that your solution will not erase a problem altogether, but it should contribute to
addressing the problem and possibly contributing to South Africa’s National Development Plan.
Think carefully about the theme, chat to your lecturer for guidance if you are unsure about the angle
you’re taking. It is important that your entrepreneurial idea/venture is linked to one of the
areas/themes identified below. It would be ideal to select an area/theme that relates to something
you have passion for, or you are knowledgeable about. When thinking of possible solutions, do
research and speak to people. In most cases, asking questions is a great source of new ideas. In
addition to asking questions, consider alternatives to current/existing solutions.

South Africa belongs to all its people and the future of our country is our collective future. Making
it work at is our collective responsibility. All South Africans seek a better future for themselves and
their children. The National Development Plan is a plan for the country to eliminate poverty and
reduce inequality by 2030 through uniting South Africans, unleashing the energies of its citizens,
growing an inclusive economy, building capabilities, enhancing the capability of the state and
leaders working together to solve complex problems.
This is a plan for South Africa, requiring action, change and sacrifice from all sectors of society. The
plan is the product of hundreds of interactions with South Africans, input from tens of thousands
of people, extensive research and robust debate throughout the country.\


In view of the above extract from the National Development Plan, there is a need for and
importance of entrepreneurship as a source to solve societal challenges. As an entrepreneurship
student, you have been approached by the National Planning Commission to consider any one of
the following areas/themes, with the view of coming up with a creative, realistic and innovative
idea to help address a problem associated with your chosen area/theme.
Think about a feasible business idea that will address the problem/challenge identified from your
chosen area/theme.

These areas/themes relate to the National Development Plan.

Economic infrastructure (theme one) – Chapter 4 (National Development Plan)

Write a paragraph of NOT more than 250 words reflecting on your entrepreneurial
characteristics.

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