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The meeting room of Careem is full of harsh words as they are facing slow sales for past 2 years after multiple lock downs. They have decided to give it a final try and called a final meeting to decide about its fate. They have heard about Scamper being a very authentic and tried technique to brainstorm business ideas. Using Scamper technique brainstorm business ideas around Careem and tell your manager possible ideas how they can come back to business during Covid-19?

The meeting room of Careem is full of harsh words as they are facing slow sales for past 2 years after multiple lock downs. They have decided to give it a final try and called a final meeting to decide about its fate. They have heard about Scamper being a very authentic and tried technique to brainstorm business ideas. Using Scamper technique brainstorm business ideas around Careem and tell your manager possible ideas how they can come back to business during Covid-19?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The meeting room of Careem is full of harsh words as they are facing slow sales for past 2 years after multiple lock downs. They have decided to give it a final try and called a final meeting to decide about its fate. They have heard about Scamper being a very authentic and tried technique to brainstorm business ideas. Using Scamper technique brainstorm business ideas around Careem and tell your manager possible ideas how they can come back to business during Covid-19?
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