Answered: Where do we want to be in technology…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Where do we want to be in technology and innovation ?

Expert Solution

Background

In the recent past, there have been many significant inventions in the field of information technology and digital services. These have made people use these technologies in their daily lives and benefit from them as they make life of people easier and sophisticated. Since communication is one of the integral parts of our lives, technology has a lot of significant impacts on it as well.

Technology has helped us to stay in touch with our friends and family. It has kept us entertained and to a very large extent has changed the way we work. Technology has impacted communication in every domain of life be it academic, professional, personal, or societal.