Answered: Write a literature review on BUSINESS…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Write a literature review on BUSINESS STRATEGIES, LEADERSHIP STYLES, ORGANISATIONAL COMMUNICATION AND ORGANISATIONAL PERFORMANCE not more thank 500 words

Expert Solution

Step 1: Define business management

Business management is the practice of coordinating the various aspects of a company to match its resources, workforce, and strategy with its goals. It is similar to the leader of a group making sure that every department works in accordance to produce a work of success. Setting goals, allocating tasks and duties, motivating people, and observing to make sure everything stays on track are all part of this field.

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