will improving customer service result in higher stock prices for the companies providing the better service? "When a company's satisfaction score has improved over the prior year's results and is above the national average (currently 75.7), studies show its shares have a good chance of outperforming the broad stock market in the long run." The following satisfaction scores of three companies for the 4th quarters of two previous years were obtained from the American Customer Satisfaction Index. Assume that the scores are based on a poll of 67 customers from each company. Because the polling has been done for several years, the standard deviation can be assumed to equal 6 points in each case. Company Year 1 Score Year 2 Score Rite Aid 73 75 Expedia 72 75 iC RennAY 73 74

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Will improving customer service result in higher stock prices for the companies providing the better service? "When a company's
satisfaction score has improved over the prior year's results and is above the national average (currently 75.7), studies show its
shares have a good chance of outperforming the broad stock market in the long run." The following satisfaction scores of three
companies for the 4th quarters of two previous years were obtained from the American Customer Satisfaction Index. Assume that
the scores are based on a poll of 67 customers from each company. Because the polling has been done for several years, the
standard deviation can be assumed to equal 6 points in each case.
Company
Year 1 Score
Year 2 Score
Rite Aid
73
75
Expedia
72
75
J.C. Penney
73
74
a. For Rite Aid, is the increase in the satisfaction score from year 1 to year 2 statistically significant? Use a = .05 and null
hypothesis is Ho : H1 – 42 <0. What can you conclude?
z value
(to 2 decimals)
p-value
(to 4 decimals)
The difference - Select your answer -
|statistically significant.
b. Can you conclude that the year 2 score for Rite Aid is above the national average of 75.7? Use a = .05 and null hypothesis is
Họ : µ< 75.7. Enter negative value as negative number.
z value
(to 2 decimals)
p-value
(to 4 decimals)
We - Select your answer -
|that customer service has improved for Rite Aid.
c. For Expedia, is the increase from year 1 to year 2 statistically significant? Use a = .05 and null hypothesis is Ho : H1 – 42 <0.
z value
(to 2 decimals)
p-value
(to 4 decimals)
The difference
Select your answer -
statistically significant.
d. When conducting a hypothesis test with the values given for the standard deviation, sample size, and a, how large must the
increase from Year 1 to Year 2 be for it to be statistically significant?
(to 2 decimals)
e. Use the result of part (d) to state whether the increase for J.C. Penney from year 1 to year 2 is statistically significant.
The increase
Select your answer -
|statistically significant.
Transcribed Image Text:Will improving customer service result in higher stock prices for the companies providing the better service? "When a company's satisfaction score has improved over the prior year's results and is above the national average (currently 75.7), studies show its shares have a good chance of outperforming the broad stock market in the long run." The following satisfaction scores of three companies for the 4th quarters of two previous years were obtained from the American Customer Satisfaction Index. Assume that the scores are based on a poll of 67 customers from each company. Because the polling has been done for several years, the standard deviation can be assumed to equal 6 points in each case. Company Year 1 Score Year 2 Score Rite Aid 73 75 Expedia 72 75 J.C. Penney 73 74 a. For Rite Aid, is the increase in the satisfaction score from year 1 to year 2 statistically significant? Use a = .05 and null hypothesis is Ho : H1 – 42 <0. What can you conclude? z value (to 2 decimals) p-value (to 4 decimals) The difference - Select your answer - |statistically significant. b. Can you conclude that the year 2 score for Rite Aid is above the national average of 75.7? Use a = .05 and null hypothesis is Họ : µ< 75.7. Enter negative value as negative number. z value (to 2 decimals) p-value (to 4 decimals) We - Select your answer - |that customer service has improved for Rite Aid. c. For Expedia, is the increase from year 1 to year 2 statistically significant? Use a = .05 and null hypothesis is Ho : H1 – 42 <0. z value (to 2 decimals) p-value (to 4 decimals) The difference Select your answer - statistically significant. d. When conducting a hypothesis test with the values given for the standard deviation, sample size, and a, how large must the increase from Year 1 to Year 2 be for it to be statistically significant? (to 2 decimals) e. Use the result of part (d) to state whether the increase for J.C. Penney from year 1 to year 2 is statistically significant. The increase Select your answer - |statistically significant.
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