ABC Inc., with the province-wide operation for 15 years, is estimated to have about 12.5% the market share. Over the period of the last 12 months, its business activities were trending at high levels. Encouraged with the trend, it launched a marketing campaign to promote its products and services. At the end of the campaign period, the company conducts a survey to assess whether its market share has increased. Based on 650 survey participants the result obtained was 15.8%. What is the associated p-value of the test statistic for testing the company's claim?

MATLAB: An Introduction with Applications
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Author:Amos Gilat
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ABC Inc., with the province-wide operation for 15 years, is estimated to have about 12.5% the
market share. Over the period of the last 12 months, its business activities were trending at
high levels. Encouraged with the trend, it launched a marketing campaign to promote its
products and services. At the end of the campaign period, the company conducts a survey to
assess whether its market share has increased. Based on 650 survey participants the result
obtained was 15.8%. What is the associated p-value of the test statistic for testing the
company's claim?
Transcribed Image Text:ABC Inc., with the province-wide operation for 15 years, is estimated to have about 12.5% the market share. Over the period of the last 12 months, its business activities were trending at high levels. Encouraged with the trend, it launched a marketing campaign to promote its products and services. At the end of the campaign period, the company conducts a survey to assess whether its market share has increased. Based on 650 survey participants the result obtained was 15.8%. What is the associated p-value of the test statistic for testing the company's claim?
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