Why was Ray Anderson from Interface Carpets different from other leaders of the Sustainability Movement? O He coined the term life-cycle assessment O He was a business man and CEO and not an academic or scientist O He was the first person to recognize that climate change was real All of the above

Why was Ray Anderson from Interface Carpets different from other leaders of the Sustainability Movement? O He coined the term life-cycle assessment O He was a business man and CEO and not an academic or scientist O He was the first person to recognize that climate change was real All of the above

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

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Please give me right answer with short explanation... Thank you

Why was Ray Anderson from Interface Carpets different from other leaders of the Sustainability
Movement?
O He coined the term life-cycle assessment
O He was a business man and CEO and not an academic or scientist
O He was the first person to recognize that climate change was real
O All of the above

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