Which statement is NOT true, with respect to 'Corporate Level Managers' (CEO's, VP's etc.) a Translate action-oriented, corporate level direction and intent into concrete objectives and strategies for SBU's. b Demand a high level of Technical Skills C Demand a high level of Human Skills d. Seek structured, pushed data for making decisions

Which statement is NOT true, with respect to 'Corporate Level Managers' (CEO's, VP's etc.) a Translate action-oriented, corporate level direction and intent into concrete objectives and strategies for SBU's. b Demand a high level of Technical Skills C Demand a high level of Human Skills d. Seek structured, pushed data for making decisions

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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