Which of the following statements is INCORRECT? a. Strategy innovation is a process of applying innovative thinking to the entire business model of a company, not just to its products or inventions. b. Innovation is just about opening up new markets. c. Strategy innovation is shifting a corporation’s business strategy in order to create new value for both the customer and the corporation. d. Strategy innovation involves changing the rules of how customers receive value and having a business model that delivers that value better than the competition.
Which of the following statements is INCORRECT?
Strategy innovation is a process of applying innovative thinking to the entire business model of a company, not just to its products or inventions.
Innovation is just about opening up new markets.
Strategy innovation is shifting a corporation’s business strategy in order to create new value for both the customer and the corporation.
Strategy innovation involves changing the rules of how customers receive value and having a business model that delivers that value better than the competition.
Which of the following statements are correct?
I. In order for intellectual property to be properly managed and used to create a competitive advantage, top level management must be involved.
II. The use of patents to enjoy a short-term technological lead is the best-known way to create competitive advantage with IP rights.
III. Patents do not expire after application.
IV. IPRs help to protect brand names.
I and II only
I, II and IV only
III only.
IV only
Which of the following are key elements for strategic innovation according to Johnston, Bate and Douglas?
Management Mandate, Corporate information, change model and National culture
Management Mandate, Corporate infrastructure, Innovation process and Corporate culture
Management team, Corporate infrastructure, Innovation process and Corporate culture
Management Mandate, Corporate information, Innovation process and Corporate culture
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