Provide a mini-situation analysis for a business idea, startup, or existing firm. Use outside resources to gather information for your analysis. Internal Environment Business: [Business Name] Why chosen: [Reasons for choosing this business] Enjoyment of owning/working for this business: [Personal opinion on the enjoyment of owning or working for this business] Business Description: [Brief description of what the business does and how it satisfies customers' needs] Marketing Support: [How marketing supports the company's mission, objectives, and growth strategies] Organizational Structure: [Description of the organizational structure and how the marketing function is structured] Unique Resources: [List of resources (including management expertise) that make the company unique] External Environment Market Size and Demographics: [Overall domestic and global market size for the product or service, including information on who buys the product] PESTLE Analysis: Political: [Impact of political factors on the business] Economic: [Impact of economic factors on the business] Social: [Impact of social factors on the business] Technological: [Impact of technological factors on the business] Legal: [Impact of legal factors on the business] Environmental: [Impact of environmental factors on the business] Market Opportunities and Threats: [List of current and expected market opportunities and threats] Personal Review Success Prediction: [Reasons for why the business will succeed based on personal experience or observations]

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Provide a mini-situation analysis for a business idea, startup, or existing firm.

Use outside resources to gather information for your analysis.

Internal Environment

Business: [Business Name]
Why chosen: [Reasons for choosing this business]
Enjoyment of owning/working for this business: [Personal opinion on the enjoyment of owning or working for this business]
Business Description: [Brief description of what the business does and how it satisfies customers' needs]
Marketing Support: [How marketing supports the company's mission, objectives, and growth strategies]
Organizational Structure: [Description of the organizational structure and how the marketing function is structured]
Unique Resources: [List of resources (including management expertise) that make the company unique]

External Environment

Market Size and Demographics: [Overall domestic and global market size for the product or service, including information on who buys the product]
PESTLE Analysis:
- Political: [Impact of political factors on the business]
- Economic: [Impact of economic factors on the business]
- Social: [Impact of social factors on the business]
- Technological: [Impact of technological factors on the business]
- Legal: [Impact of legal factors on the business]
- Environmental: [Impact of environmental factors on the business]
Market Opportunities and Threats: [List of current and expected market opportunities and threats]

Personal Review

Success Prediction: [Reasons for why the business will succeed based on personal experience or observations]

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