Which of the following statements about hotel revenue management is FALSE? A. Most tactical-level reyenue management actions can be controlled with a simple spreadsheet designed by those who use it every day. B. Revenue management is new, as are all of the strategies that are employed to maximize profit. C. Most hotels have multi-tiered rate structures that they adjust based on key revenue management variables D. The hotel industry recognizes revenue management as one of the core competencies vital to profitability.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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59) Which of the following statements about hotel revenue management is FALSE? A. Most tactical-level reyenue management actions can be controlled with a simple spreadsheet designed by those who use it every day. B. Revenue management is new, as are all of the strategies that are employed to maximize profit. C. Most hotels have multi-tiered rate structures that they adjust based on key revenue management variables D. The hotel industry recognizes revenue management as one of the core competencies vital to profitability.
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