Which of the following is true of the requirements for a segment (i.e., in terms of identifying/determining if a segment truly exists as a legitimate segment)? To qualify as a viable segment, individuals in that group: A Must have common needs Will respond favorably (and similarly) to marketer efforts to develop a 4P mix that B satisfies their needs C Must have the ability and desire to purchase D All of the above are true
Which of the following is true of the requirements for a segment (i.e., in terms of identifying/determining if a segment truly exists as a legitimate segment)? To qualify as a viable segment, individuals in that group: A Must have common needs Will respond favorably (and similarly) to marketer efforts to develop a 4P mix that B satisfies their needs C Must have the ability and desire to purchase D All of the above are true
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Question
![Which of the following is true of the requirements for
a segment (i.e., in terms of identifying/determining if
a segment truly exists as a legitimate segment)? To
qualify as a viable segment, individuals in that group:
A
Must have common needs
Will respond favorably (and similarly) to
marketer efforts to develop a 4P mix that
B
satisfies their needs
C
Must have the ability and desire to purchase
D All of the above are true](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F32799cae-4c86-433b-a28a-928bfc3fa66f%2F0e9a0578-fda1-4f79-bcd9-f0b2489160db%2F88e69v.jpeg&w=3840&q=75)
Transcribed Image Text:Which of the following is true of the requirements for
a segment (i.e., in terms of identifying/determining if
a segment truly exists as a legitimate segment)? To
qualify as a viable segment, individuals in that group:
A
Must have common needs
Will respond favorably (and similarly) to
marketer efforts to develop a 4P mix that
B
satisfies their needs
C
Must have the ability and desire to purchase
D All of the above are true
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