Which of the following is true of the requirements for a segment (i.e., in terms of identifying/determining if a segment truly exists as a legitimate segment)? To qualify as a viable segment, individuals in that group: A Must have common needs Will respond favorably (and similarly) to marketer efforts to develop a 4P mix that B satisfies their needs C Must have the ability and desire to purchase D All of the above are true

Which of the following is true of the requirements for a segment (i.e., in terms of identifying/determining if a segment truly exists as a legitimate segment)? To qualify as a viable segment, individuals in that group: A Must have common needs Will respond favorably (and similarly) to marketer efforts to develop a 4P mix that B satisfies their needs C Must have the ability and desire to purchase D All of the above are true

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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