Which of the following are probably part of the minimum requirements for selecting a particular market segment to pursue? The segment should be large enough (i.e., size) to be measureable/identifiable as a A segment. The segment should be a sustainable segment---and even better, marketers would like to see a growing segment. В The segment should be compatible with the firm's existing product line (as opposed to C having to create a whole new product category in order to pursue the segment). D Probably all the above should be true.

Which of the following are probably part of the minimum requirements for selecting a particular market segment to pursue? The segment should be large enough (i.e., size) to be measureable/identifiable as a A segment. The segment should be a sustainable segment---and even better, marketers would like to see a growing segment. В The segment should be compatible with the firm's existing product line (as opposed to C having to create a whole new product category in order to pursue the segment). D Probably all the above should be true.

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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Concept explainers

Product and Price Bundling

Product and price bundling is used as a marketing strategy by businesses, where complementary products and services are combined and sold as a package deal. This bundled price is usually less than the total price of the individual products if they were to be sold separately. When bundled and sold, each product is sold at a reduced price. Using a price bundling strategy helps increase the average revenue per user and also increases the engagement with the user. This happens as the perceived value of the bundled products is more than the individual products.

Question

Which of the following are probably part of the
minimum requirements for selecting a particular
market segment to pursue?
The segment should be large enough (i.e.,
size) to be measureable/identifiable as a
A
segment.
The segment should be a sustainable
segment---and even better, marketers
would like to see a growing segment.
В
The segment should be compatible with the
firm's existing product line (as opposed to
C
having to create a whole new product
category in order to pursue the segment).
D Probably all the above should be true.

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