In reference to the chart, complete the calculations for Total Revenue by determining how many customers will purchase at each of the segment prices. The image presents a scenario for a self-study certification system aimed at individuals who need credit hours for recertification by a state's social welfare office. The system incurs no marginal cost. The information provided includes segmented customer data, price points for different certifications, and bundled pricing. ### Table: Online Self Study Certifications for Social Work License**Columns:**- **Customers:** Number of customers per segment (1000 in each segment).- **Certification in Online Counseling:** Pricing for TR Counseling certification.- **Certification as a Group Home Counselor:** Pricing for TR Group Home certification.- **Bundle:** Combined pricing for both certifications (TR Bundle).**Data:**- **Segment 1:** - TR Counseling: $190 - TR Group Home: $70 - TR Bundle: $260- **Segment 2:** - TR Counseling: $150 - TR Group Home: $90 - TR Bundle: $240- **Segment 3:** - TR Counseling: $95 - TR Group Home: $160 - TR Bundle: $255- **Segment 4:** - TR Counseling: $35 - TR Group Home: $195 - TR Bundle: $230### Analysis:- Different segments show varying willingness to pay for each type of certification and bundle, highlighting diverse market preferences.- Bundling options offer a comparative savings insight if customers desired both certifications.This table provides a clear view of strategic pricing decisions targeted at specific customer segments.

The amount of people that purchase at the given price would determine the individual pricing that…

2. You have developed a self-study certification system for those who need credit hours for recertification by your state's social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sale information: Online Self Study Certifications for Social Work License Certification in Online Counseling Segment 1 Segment 2 Segment 3 Segment 4 Customers 1000 1000 1000 1000 $190 $150 $95 $35 TR Counseling Certification as a Group Home Counselor TR Group Home $70 $90 $160 $195 Bundle $260 $240 $255 $230 TR Bundle

2. You have developed a self-study certification system for those who need credit hours for recertification by your state's social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sale information: Online Self Study Certifications for Social Work License Certification in Online Counseling Segment 1 Segment 2 Segment 3 Segment 4 Customers 1000 1000 1000 1000 $190 $150 $95 $35 TR Counseling Certification as a Group Home Counselor TR Group Home $70 $90 $160 $195 Bundle $260 $240 $255 $230 TR Bundle

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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Question

In reference to the chart, complete the calculations for Total Revenue by determining how many customers will
purchase at each of the segment prices.

The image presents a scenario for a self-study certification system aimed at individuals who need credit hours for recertification by a state's social welfare office. The system incurs no marginal cost. The information provided includes segmented customer data, price points for different certifications, and bundled pricing.

### Table: Online Self Study Certifications for Social Work License

**Columns:**
- **Customers:** Number of customers per segment (1000 in each segment).
- **Certification in Online Counseling:** Pricing for TR Counseling certification.
- **Certification as a Group Home Counselor:** Pricing for TR Group Home certification.
- **Bundle:** Combined pricing for both certifications (TR Bundle).

**Data:**

- **Segment 1:**
- TR Counseling: $190
- TR Group Home: $70
- TR Bundle: $260

- **Segment 2:**
- TR Counseling: $150
- TR Group Home: $90
- TR Bundle: $240

- **Segment 3:**
- TR Counseling: $95
- TR Group Home: $160
- TR Bundle: $255

- **Segment 4:**
- TR Counseling: $35
- TR Group Home: $195
- TR Bundle: $230

### Analysis:
- Different segments show varying willingness to pay for each type of certification and bundle, highlighting diverse market preferences.
- Bundling options offer a comparative savings insight if customers desired both certifications.

This table provides a clear view of strategic pricing decisions targeted at specific customer segments.

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