### Manchester United TV Subscription Options and Pricing StrategyThe table below demonstrates the perceived value among different fan segments for two subscription packages offered by Manchester United TV. The comparison is between non-Manchester United fans and Manchester United fans.| Manchester United TV Subscription (annual) | Value to a non-Manchester United soccer fan | Value to Manchester United fans ||--------------------------------------------|---------------------------------------------|----------------------------------|| Basic Package | $30 | $35 || Deluxe Package | $40 | $80 |**Subscription Details:**- **Basic Package**: This package includes all games of the main, youth, and women's teams with a one-day delay.- **Deluxe Package**: This package offers a comprehensive suite with all the benefits of the basic package, plus recordings of games from past seasons and exclusive player interviews.The marketing team at Manchester United has observed that non-Manchester United fans are greater in number. Therefore, the strategy involves pricing the basic package at $30 to attract these fans.**Challenge for Pricing Strategy:**Considering that Manchester United fans have higher perceived values for both packages, the marketing team needs to determine the maximum price they can charge for the deluxe package. This pricing should encourage Manchester United fans to opt for the deluxe package rather than subscribing to both the basic and deluxe packages independently.**Economics Insight:**To attract Manchester United fans to the Deluxe Package without deterring them to the Basic Package, the combined value proposition should be considered. The optimal pricing should entice the fan base to exclusively prefer the deluxe package for a superior content experience.**Question for Consideration:**What should be the strategic maximum price for the deluxe package that ensures Manchester United fans find value in subscribing to the deluxe option rather than combining both package offerings?This case engages learners in understanding consumer behavior, pricing strategies, and market segmentation within a highly engaged sports fan base.

Profit portrays the financial advantage acknowledged when revenue produced from a business action…

Manchester United TV Subscription (annual) Value to a non-Manchester United soccer fan Value to Manchester United fans Basic Package $30 $40 $35 $80 Deluxe Package The table above shows how much the a non-Manchester United fan and a Manchester United fan would pay for an annual subscription to Manchester United TV. The marketing team at Manchester United decides offer two packages: a basic package that includes all games of the main, youth and women's teams (delayed by one day) and a deluxe package that includes the games (delayed by one day), recording of games fro past seasons, and exclusive player interviews. Because there are many more non-Manchester United fans, the marketing team decides to offer the basic package for $30 to attract these fans. What is the maximum price they can charge for the deluxe package i

Manchester United TV Subscription (annual) Value to a non-Manchester United soccer fan Value to Manchester United fans Basic Package $30 $40 $35 $80 Deluxe Package The table above shows how much the a non-Manchester United fan and a Manchester United fan would pay for an annual subscription to Manchester United TV. The marketing team at Manchester United decides offer two packages: a basic package that includes all games of the main, youth and women's teams (delayed by one day) and a deluxe package that includes the games (delayed by one day), recording of games fro past seasons, and exclusive player interviews. Because there are many more non-Manchester United fans, the marketing team decides to offer the basic package for $30 to attract these fans. What is the maximum price they can charge for the deluxe package i

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

See similar textbooks

Similar questions

QD ($) 16 3,000 2,800 20 18 2,600 2,400 2,200 2,000 22 24 26 28 1,800 30 1,600 Above is the demand schedule for tickets to a Carnegie Hall performance of the Grateful Dead. Carnegie Hall seats 2,200 people. What is the equilibrium price and quantity for a concert of the Grateful Dead at Carnegie Hall? If tickets were sold for $18, what would happen (be
E1 After watching the Frontline video and reviewing several articles about college athletes, what is your opinion regarding NCAA college athletes being paid for: the use of their likeness playing a college sport endorsement deals while playing college athletics. Be sure to include if the pay includes or goes beyond "Cost of Attending" scholarships.
A restaurant has a steady annual demand for 885 bottles of California wine. It costs $3 to store 1 bottle for 1 year, and it costs $7 to place a reorder. Find the optimum number of bottles per order. The optimum number of bottles per order is. (Type a whole number.)
4x+200 A garden shop determines the demand function q = D(x) = 30x+9 during early summer for tomato plants where q is the number of plants sold per day when the price is x dollars per plant. (a) Find the elasticity. (b) Find the elasticity when x = 2. (c) At $2 per plant, will a small increase in price cause the total revenue to increase or decrease? (a) The elasticity is
insert a formula that calculates the percentage Raymond paid of the issue price by dividing the amount Paid by the Issue Price.
An employee asks her boss whether she can transfer offices so that she can work in a different part of the country. The boss responds positively and says that the employee can choose to work in Cleveland, Miami, or New York City. The boss then hands the employee a list, as shown in the table below, of the salaries that she would earn in the different cities and the average price levels in those same cities. Office location Cleveland Miami New York City Salary ($) 85,000 125,000 165,000 CPI 100 160 205 a. From the standpoint of maximizing the employee's consumption possibilities, she should choose Cleveland Instructions: Round your answer to the nearest whole number. b. The minimum salary in New York City the boss could offer the employee to make her indifferent between moving to Cleveland or New York City is $ 182,750
Please no written by hand Budget Selections to Build Demand As a commuter you have a budget of $250 to spend on gasoline each month. You drive a car that gets 20 miles per gallon (MPG). You can purchase 100 gallons of gasoline per month at the current price of $2.50 per gallon. Demand Schedule Price Quantity Commuting Errands Mp Social Activities Vacations $2.50 97.5 Drive Alone (700 miles) Small Trips as Needed (550 miles) Trips to City (350 miles) Out-of-State (350 miles) $3.00 Current price: $3.00/gallon Car Pool (425 miles) 2x per week (300 miles) Trips to Local Park (120 miles) In-State (200 miles) Add to schedule Previous $3.50 Public Transportation (60 miles) Next 1 Trip per Week (150 miles) Stay in Neighborhood (40 miles) > Stay-cation (50 miles) $4.00 QUANTITY 35 27.5 17.5 17.5 97.5 gallons Keynote $4.50 COST $105.00 $82.50 $52.50 $52.50 $292.50 of $250
When sold for $790.00, a certain desktop has an annual supply of 129.5 million computers and an annual demand of 155.5 million computers. When the price increases to $865.00, the annual supply increases to 147.5 million computers, and the demand drops to 134.5 million computers. NOTE: Round slope and vertical intercept to 4 decimal places and use those rounded values to the end. (a) Assuming that the supply and demand equations are linear, find the supply and demand equations. Supply Equation p = Demand Equation p = esc (Note: The equations should be in the form p = mq + b where p denotes the price (in dollars) and q denotes the quantity (in billions). The slope and y-intercept should be accurate to 4 decimal places). (b) Find the Equilibrium price and quantity. Equilibrium price p = Equilibrium quantity q = 9- F2 A (Note: The equilibrium price should be accurate to 2 decimal places and quantity should be rounded to the nearest whole number, and the equilibrium price should include a…
Which one of the following factors does not shift the demand curve for a product to the right?(A) to advertise successfully(B) fall in the price of its complements(C) increase in the price of its substitutes(D) fall in the price of the product itselfPlease dont use any ai tool.
The owner of Tommy's Technicians has found that his shop is losing money and he is in jeopardy of going out of business. Sales have remained constant for quite some time and now he is looking at ways to cut expenses to stay in business. Which of the following expenses is his best choice to try to immediately reduce and save him meaningful dollars so he can remain in business? (Hint: First consider which ones he has ultimate control over?) Rent expense Utilities expense Payroll expense Shop insurance expense Advertising expense
How does a company’s current sales level depend on its current and past advertising levels, the advertising levels of its competitors, the company’s own past sales levels, and the general level of the market?
You are considering subscribing to ESPN+. You are willing to pay up to $66 per year for a subscription. The current annual price is $9. Calculate your consumer surplus under these circumstances.