Which of the following is not a characteristic of information goods/products? a. costs are sunk and cannot be recovered b. expensive to reproduce c. costly to produce d. no natural capacity limits for additional copies

Which of the following is not a characteristic of information goods/products? a. costs are sunk and cannot be recovered b. expensive to reproduce c. costly to produce d. no natural capacity limits for additional copies

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Which of the following is not a characteristic of information goods/products?

a. costs are sunk and cannot be recovered

b. expensive to reproduce

c. costly to produce

d. no natural capacity limits for additional copies

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