Which of the following is a Communication Objective? To increase media impressions by May. To enhance recall of key messages among pediatric nurses by 15 percent by the end of March. To double the number of influencers. Raise awareness of the benefits of a good diet for overall health.
- Which of the following is a Communication Objective?
To increase media impressions by May.
To enhance recall of key messages among pediatric nurses by 15 percent by the end of March.
To double the number of influencers.
Raise awareness of the benefits of a good diet for overall health.
- Which of the following is an example of a Strategy.
To conduct three special events.
To enhance social media presence.
Enhance relationships with primary public by enhancing social influencers with message dissemination.
To conduct a launch event with earns media attention.
- . …………………….publics are those to whom you will direct your messages. These publics are the specific publics to be named in the Communication Objectives.
Secondary
Strategic
Focused
Stakeholder
Primary
- Communication Objectives should be build around outcomes rather than outputs.
Communication Objectives should be build around outcomes rather than outputs.
Sometimes
Always
Never
- An……………………. is a tactic, a communication artifact like a press release, event, or tour.
Output
Outcome
Objective
Opportunity
- An……………………. is an evidence that the strategic plan has “moved the needle” to awareness, recall, media coverage, engagement, and more.
Output
Outcome
Objective
Opportunity
- Tactics and strategies are the same thing in the strategic communication plan.
Tactics and strategies are the same thing in the strategic communication plan.
Sometimes
Always
Never
- What is wrong with following Communication Objective: To increase media attention on the client’s efforts to protect against climate change by the end of the year.
It is not measurable
It is not timebound.
The primary public is not identified.
It is does not say how media attention will be increased
Both A and C
Both A and B
- What is wrong with following Communication Objective: To enhance recall of the clients core values by the end of September.
It is not measurable.
It is not timebound.
The primary public is not identified.
It does not say how media attention will be increased.
Both A and C
Both A and B
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