Which of the following describes one of the most compelling reasons for incorporating email marketing into an overall marketing strategy? Launching an email campaign requires littie to no planning. O Email marketing has a lower ROI than other digital marketing channels. Almost 90% of adults in the US have internet access, so email marketing has a broad reach. O Once a subscriber has engaged with a company's email, they will definitely continue to engage with that company's emails.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following describes one of the most compelling reasons for
incorporating email marketing into an overall marketing strategy?
Launching an email campaign requires littie to no planning.
Email marketing has a lower ROI than other digital marketing channels.
O Almost 90% of adults in the US have internet access, so email marketing has a
broad reach.
O Once a subscriber has engaged with a company's email, they will definitely
continue to engage with
company's emails.
Transcribed Image Text:Which of the following describes one of the most compelling reasons for incorporating email marketing into an overall marketing strategy? Launching an email campaign requires littie to no planning. Email marketing has a lower ROI than other digital marketing channels. O Almost 90% of adults in the US have internet access, so email marketing has a broad reach. O Once a subscriber has engaged with a company's email, they will definitely continue to engage with company's emails.
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