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Which of the following companies uses a direct marketing channel? * Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide Holly Wreaths, a store that sells Christmas ornaments to customers via its online click- to-order catalogs Germfight, a factory that manufactures dental products that it distributes only to select department stores

Which of the following companies uses a direct marketing channel? * Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide Holly Wreaths, a store that sells Christmas ornaments to customers via its online click- to-order catalogs Germfight, a factory that manufactures dental products that it distributes only to select department stores

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following companies uses a direct marketing channel? Apple Blossoms, a company that sells its O cosmetics exclusively through Ray's Retail Store Fishhooks, a factory that manufactures O fishing equipment that it ships to hobby stores worldwide Holly Wreaths, a store that sells Christmas ornaments to customers via its online click- to-order catalogs Germfight, a factory that manufactures dental products that it distributes only to select department stores
Transcribed Image Text:Which of the following companies uses a direct marketing channel? Apple Blossoms, a company that sells its O cosmetics exclusively through Ray's Retail Store Fishhooks, a factory that manufactures O fishing equipment that it ships to hobby stores worldwide Holly Wreaths, a store that sells Christmas ornaments to customers via its online click- to-order catalogs Germfight, a factory that manufactures dental products that it distributes only to select department stores
MEA economy class tickets to Dubai cost $250 while the business class tickets cost $650. This is an example of: * MEA Time-based pricing Product line pricing Location-based pricing Product form pricing
Transcribed Image Text:MEA economy class tickets to Dubai cost $250 while the business class tickets cost $650. This is an example of: * MEA Time-based pricing Product line pricing Location-based pricing Product form pricing
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