Which is more important - the formulation of a strategy or its implementation?   A. Strategy formulation is more important because it involves more complex decisions among a much greater variety of possible strategic directions and plans that must take into account a very large mix of internal and external factors. B. Strategy implementation is more important because a well-implemented, poorly-formulated strategy has a better chance of succeeding than a poorly-implemented, well-chosen strategy C. Both are important..

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