Which channel is best Your firm must respond to a notice from the Internal Revenue Service announcing that the company owes a penalty because it underreported its income in the previous fiscal year.You need to know whether Amanda in Reprographics can produce a rush job for you in two days. As a sales manager, you want to know which of your sales reps in the field are available immediately for a quick teleconference meeting. Ten Levels of Richness in Today's Workplace Communication Channels–Richest to Leanest1 Face-to-Face3 Video Chat5 IM7 Memo9 ReportConversationBest for shortBest for groupinteraction andRichest medium.To distributeTo deliveronline messagesBest for persuasive,bad-news, andpersonal messagesinteroffice information,especially whene-mail is unavailableconsiderableconsensus buildingthat need adata intemally orexternallywhen members arequick responsedispersedllo2 Telephone4 E-mail6 Letter8 Blog10 WikiBest choice whenTo provide arepository for dinformation thabe easily changBest for routineFor externalmessages thatrequire formality,sensitivity, or awritten recordTo share ideastwo people cannotmeet in personmessages thatdo not requireimmediate feedbackwith a wideInternet audienceand encourageresponseswi@Chapter 2: Planning Business Messages

Effective communication form an integral part of the business. The choice of medium for…

Answered: Which channel is best Your firm must…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which channel is best

Your firm must respond to a notice from the Internal Revenue Service announcing that the company owes a penalty because it underreported its income in the previous fiscal year.
You need to know whether Amanda in Reprographics can produce a rush job for you in two days.
As a sales manager, you want to know which of your sales reps in the field are available immediately for a quick teleconference meeting.

Ten Levels of Richness in Today's Workplace Communication Channels–Richest to Leanest
1 Face-to-Face
3 Video Chat
5 IM
7 Memo
9 Report
Conversation
Best for short
Best for group
interaction and
Richest medium.
To distribute
To deliver
online messages
Best for persuasive,
bad-news, and
personal messages
interoffice information,
especially when
e-mail is unavailable
considerable
consensus building
that need a
data intemally or
externally
when members are
quick response
dispersed
llo
2 Telephone
4 E-mail
6 Letter
8 Blog
10 Wiki
Best choice when
To provide a
repository for d
information tha
be easily chang
Best for routine
For external
messages that
require formality,
sensitivity, or a
written record
To share ideas
two people cannot
meet in person
messages that
do not require
immediate feedback
with a wide
Internet audience
and encourage
responses
wi
@
Chapter 2: Planning Business Messages

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