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When diverse products belonging to same category are manufactured by a company but have different brand names are called a. Store brand b. Family brand c. Individual brand d. Family brand

When diverse products belonging to same category are manufactured by a company but have different brand names are called a. Store brand b. Family brand c. Individual brand d. Family brand

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When diverse products belonging to same category are manufactured by a company but have different brand names are called a. Store brand b. Family brand c. Individual brand d. Family brand
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