When Canada Goose makes coats, its core question is: "What are customers looking for? Do people buy Canada Goose jackets for extreme coldweather defense or because they want to make a fashion statement? This is known as the rationale for making the product, otherwise known as the:Multiple Choicecore customer valuecore supplier distributioncritical competitor scanningcritical consumer considerationcore manufacture disintermediation

Customer always look for certain value before making the final decision of buying a product. The…

Answered: When Canada Goose makes coats, its core…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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When Canada Goose makes coats, its core question is: "What are customers looking for?" Do people buy Canada Goose jackets for extreme cold weather defense or because they want to make a fashion statement? This is known as the rationale for making the product, otherwise known as the Mutiple Choice