When a prospect objects because of customary reasons, a salesperson should:   a. gain the prospect's trust by providing him or her with a thorough understanding of the salesperson, his or her company, and the products.   b. use traditional commitment methods, such as standing-room-only close and assumptive close, to close the sale.   c. adopt the direct commitment technique to overcome the sales objection.   d. send refer the prospect to a more experienced salesperson.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Question

When a prospect objects because of customary reasons, a salesperson should:

 

a.

gain the prospect's trust by providing him or her with a thorough understanding of the salesperson, his or her company, and the products.

 

b.

use traditional commitment methods, such as standing-room-only close and assumptive close, to close the sale.

 

c.

adopt the direct commitment technique to overcome the sales objection.

 

d.

send refer the prospect to a more experienced salesperson.

 

e.

end the sales call gracefully.

Which of the following is a traditional method of earning commitment?

 

a.

The boomerang method

 

b.

The third-party reinforcement method

 

c.

The assumptive close method

 

d.

The T-account commitment method

 

e.

The success story commitment method

During a sales presentation, Jeff, a salesperson at ChemHands, presents a sequence of benefits of using ChemHands sanitizers. To assess the prospective buyer's level of interest in the company's sanitizers, Jeff should use _____.

 

a.

analogies

 

b.

anecdotes

 

c.

check-backs

 

d.

examples

 

e.

sales aids

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Introduction to Business messages
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning