What is the motto of BMW company ?
What is the motto of BMW company ?
BMW stands for Bayerische Motoren Werke AG. It is a German multinational corporation which produces luxury vehicles and motorcycles. Automobiles are marketed under the brands BMW, Mini and Rolls-Royce and motorcycles are marketed under the brand BMW Motorrad.
BMW company's motto is to become the world's leading provider of premium products and premium services for individual mobility. The company sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalisation and resource-efficient production. Flexibility and continuous optimisation of value chains ensure competitiveness. Its mission is to make the Greenest Electric car. The slogan of BMW is 'The Ultimate Driving Machine'. It intends to make the brand more approachable and to better appeal to women. With Efficient Dynamics, the BMW Group consistently implements the principle of sustainable mobility and is steadily reducing its vehicles’ fuel consumption and emissions.
BMW takes on business, environmental and societal challenges and takes responsibility for the mobility of tomorrow with compelling offering and through sustainable management. It offers premium products for individual mobility and simultaneously ensuring profitability. It focuses on enhancing customer experience through innovative technologies, emotional products and individual customer care.
Step by step
Solved in 3 steps
