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- 7QUESTION 48 In which stage of the product development process will a company see prototypes? a. Conceptualization b. Planning c. Commercialization d. End product QUESTION 50 As a marketer, you are looking at, among other things, what the firm needs to make its products and bring it to market and those who will buy the product. Which element of the micro-environment is considered most important as the exchange partner with different wants and needs? a. Customers b. Competitors c. Intermediaries d. Suppliers1. Brutland Report defines sustainable development as (Баллов: 2) * the development than meets the needs of the present without limiting the ability of future generations to meet their own needs growth is closely linked to increasing production, consumption and resource use, completely detached from environmental impacts an innovate lifestyle, attractive to individuals without an environmental, spiritual or ideological interest 2. The Sustainable Development Goals or Global Goals are a collection of interlinked global goals designed to be a blueprint to achieve a better and more sustainable future for all. Number-wise SDGS are * (Баллов: 2) O 16 17 O 18 3. Three key areas of sustainability are * (Баллов: 2) O political, energy and recycling economic, social and political social, environmental and economic O recycling, biodiversity and social
- Q.3.1 Step 3 of the strategic planning process is selecting a strategy. Discuss the competitive strategy adopted by POSTNET couriers and also Describe core competencies, product quality and product policy as important elements in delivering value to consumers. Q.3.2. Discuss the first three steps in the product positioning process. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.Q12QUESTION 22 The benefits of technology spillovers: Do not really exist. Cannot exist in theory. Will be overproduced by the market. Are shared evenly. Are not shared equally.
- CASE INCIDENT 1 Sprucing Up Walmart For more than half a century, Walmart has prided itself on providing value to customers by being a low-price leader. But the consumer mindset is changing. Now "value" also means convenience, ease of finding what you want, and the ability to get exactly what you want when you want it. Nationwide dollar-store chains often have lower prices than Walmart, so that point of competitive advantage is fading. And thanks to Amazon.com and other online retailers, con- sumers can shop from home whenever they like, compare prices, and know immediately what is available. Contrast this with the experience many Walmart shop- pers previously had when they entered a store-low inven- tory, disorganized aisles, unhelpful staff, and an overall depressing atmosphere. The company's online presence was about the same. The site was difficult to navigate, and attempts to search for products were frustrating at best and more often fruitless. Named Walmart's CEO in 2014, Doug…Question 2- Fill-in the blanks with terms from the list below. Category killers/ specialists- Supermarkets- retail mix- Warehouse clubs- Corporate chain- Franchising- Off-price retailers A. The most basic characteristic used to describe the different types of retailers is their.............. B. ............ are retailers that offer a limited and irregular assortment of food and general merchandise with little service at low prices for ultimate consumers and small businesses. C. .............. can dominate a category of merchandise making it difficult for other retailers to compete. One example is IKEA. D. .............. is a contractual agreement in which the franchisor (the D. company) sells the rights to use its business trademark, service mark, or trade name, or another commercial symbol of the company, to the franchisee for a one-time franchise fee and an ongoing royalty fee, typically expressed as a percentage of gross monthly saleQ5. Assets like web-based media, news channels, intuitive road maps and online index benefits, all give important stores of information that might support existing investigative and analytical practices. Social media networking is yet to be managed on the grounds that online information use stays new and excluded from standard enactments. Internet security and information theft is not to be taken lightly with the many scandals that happened in the recent past such as Facebook-Cambridge Analytics data scandal Taking the reference of the above scandal, elaborate upon the fear factor with reference to social media marketing.
- 15. The entérprising spirit is quite obvious in such companies as Samsung and Kia that have now become well-known even outside the country. III. Enumeration • Enumerate the 7Ps of marketing and discuss their importance as a future entrepreneurs on your desired business. (2 points each) • Discuss the difference between an entrepreneur and a businessman. (1 point) A true teacher does not terrorize ignorant students, because a true teacher knows that it is his job to cure ignorance. (Dr. Miriam Palma Defensor-Santiago) (Lawyer, Master of Laws, Doctor of Juridical Science, Constitutionalist, International Law Expert, Former Professor, Former Judge, Former Immigration Commissioner, Former Agrarian Secretary, Former Senator, Former International Criminal Court Judge) Prepared by:Question 1. Describe FOUR (4) functions of management in achieving an organization's purpose Question 2. List SIX (6) factors that determines a manager's ethical behaviorMultiple-choice questions: Select one correct answer for each of the following Q.1.7 The reason for use of single sourcing is that:A. It encourages competition among suppliers in terms of price and quality.B. It allows the firm to spread the risk of supply interruptions.C. Brings more information about market conditions and new productdevelopments.D. It deals with special kinds of businesses such as women-owned businesses.E. It is easier for the firm to establish mutually beneficial strategic alliances.Q.1.8 Government introduced the _______________ in order to address thediscrepancies that existed from before 1994. They were introduced to try andbalance the economy and encourages self-employment.A. Broad-Based Black Economic Empowerment Act.B. Preferential Procurement Policy Framework Act.C. Public Finance Management Act.D. The Constitution of the Republic of South Africa.E. National Treasury. Q.1.9 The type of inventory that are in an unprocessed state is referred to as:A. Work in…
