What is Buyer Time? In my textbook definition of buyer time is Buyer time: Buyer time is the incremental time of the buyer placing the extra order. This cost should be included only if the buyer is utilized fully. The incremental cost of getting an idle buyer to place an order is zero and does not add to the ordering cost. Electronic ordering can significantly reduce the buyer's time to place an order. Can you explain buyer time with some examples? And what is the meaning of "utilized fully"?
What is Buyer Time? In my textbook definition of buyer time is Buyer time: Buyer time is the incremental time of the buyer placing the extra order. This cost should be included only if the buyer is utilized fully. The incremental cost of getting an idle buyer to place an order is zero and does not add to the ordering cost. Electronic ordering can significantly reduce the buyer's time to place an order. Can you explain buyer time with some examples? And what is the meaning of "utilized fully"?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is Buyer Time? In my textbook definition of buyer time is
Buyer time: Buyer time is the incremental time of the buyer placing the extra order. This cost should be included only if the buyer is utilized fully. The incremental cost of getting an idle buyer to place an order is zero and does not add to the ordering cost. Electronic ordering can significantly reduce the buyer's time to place an order.
Can you explain buyer time with some examples? And what is the meaning of "utilized fully"?
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