Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What is a market segment profile? Why is it an
important step in the target market selection process?
Expert Solution
Step 1
"A market segment profile depicts the likenesses among expected clients inside a portion and clarifies the distinctions among individuals and associations in various sections."
A market segment profile is a gathering of individuals who share one or more normal attributes, lumped together for promoting purposes. Showcasing experts unexpectedly approach each fragment after completely understanding the requirements, ways of life, socioeconomics, and character of the objective customer.
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