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- 2. What is meant by exposure? What determines which stimuli an individual will be exposed to? How do marketers utilize this knowledge?What is segmentation bases (variables)?Discuss the statement “Marketers don’t create needs; need preexist marketers.” Can marketing effort change consumers needs? Why or why not? Can they arouse consumer’s needs? If yes, how?
- Q3) discuss how the idea of an ideal self image of a consumer could can be used by a marketer in the following product categories: Cosmetics Mobile phone Beverages kindly complete in details in each patsWhat is customer lifetime value and why is it an important metric for marketers to consider?Explain the concept of the marketing environment and how marketers can use the ‘controllable variables’ within the mix to influence the buyer’s response. Support your answer with relevant examples.